About the role
Cooley is seeking a Senior Manager of Digital Experience – Performance Marketing to join the Marketing & Client Development team.
Position summary: This role is part of the Strategy, Transformation & Growth Team, which acts as the firm's "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy.
Position responsibilities:
Omnichannel Search & Media Strategy: Lead the strategy for the firm's "discoverability," encompassing Paid Media (SEM/Social/Advertising), traditional SEO, and the evolution into Answer/Generative Engine Optimization (AEO/GEO).
Ad-Tech & Search Ownership: Serve as the primary business owner for the search and media tech stack.
Resource Management: Manage onshore media strategists and offshore agencies/execution partners to optimize campaign spend, keyword research, and technical SEO audits.
Channel Health & Efficiency: Responsible for the quality and "cleanliness" of the firm's search footprint, ensuring high-fidelity metadata, structured data, and optimal return on ad spend (ROAS).
Journey Discovery Support: Support the "top-of-funnel" client journey.
Performance & Attribution Data: Lead the reporting strategy for paid and organic channels, focusing on attribution modeling and the impact of search visibility on pipeline development.
MCD Execution: Collaborate with Practice Group Marketing and Brand leads to amplify key campaigns, announcements, and thought leadership.
Future-State Roadmap: Partner with the Tech and Data teams to navigate the shift toward AI-driven search (GEO).
Spend & Compliance Governance: Oversee the paid media budget and ensure all advertising and search tactics comply with jurisdictional legal marketing regulations and brand safety standards.
People Leader: Serve as direct supervisor and mentor to direct reports.
Skills and experience:
Required:
5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
Demonstrated strategic planning and budget stewardship of paid media budget to effectively support business and campaign goals (e.g. paid search, display, social advertising)
Hands-on experience executing and optimizing campaigns across ad networks
Advanced data storytelling and digital acumen across Web/analytics/project management technologies
Preferred: Bachelor's degree, Supervisory experience, Prior legal industry or professional services experience
The expected annual pay range for this position with a full-time schedule is $145,000 - $210,000.
Minimum requirements
- 5+ years in marketing or business development with strategy, transformation, or growth focus
- Proven strategic planning and budget management for paid media campaigns
- Hands-on experience optimizing campaigns across ad networks and advanced digital analytics skills
This listing was parsed by AI and may not be complete. Check the official posting on Cooley's site for the most accurate information.