About the role
Cooley is seeking an Associate Director of Marketing - IP to join the Marketing and Client Development team.
Position summary: This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization.
Position responsibilities:
Strategic Plan Translation: Lead the translation of practice-specific marketing plans into detailed briefs for the Campaign Strategy team.
Audience & Persona Consultation: Act as the primary consultant for the Insights team on buyer profiles and influencers.
Practice Development Roadmap: Direct the strategy for practice-building initiatives.
Cross-Functional Liaison: Partner with leaders across MCD to ensure BU priorities are reflected in enterprise roadmaps and channel strategies.
Personalization Logic Strategy: Define the triggers and content requirements for practice-level personalization.
Budget & Sponsorship Stewardship: Oversee the BU-specific marketing budget, providing strategic recommendations on the ROI of sponsorships and practice-level spend.
High-Stakes Narrative Leadership: Lead the strategy and narrative development for the BU's most complex and high-stakes pitches and proposals.
Optimization Consultation: Collaborate with Insights & Optimization to interpret dashboard data.
People Leader: Serve as direct supervisor and mentor to direct reports.
Skills and experience:
Required:
8+ years of applicable experience in the field (e.g., marketing or business development), with 4+ years management experience (some at the senior level preferred)
Prior professional services industry experience and/or B2B marketing experience
Bachelor's Degree
Preferred: Prior legal industry experience
The expected annual pay range for this position with a full-time schedule is $225,000 - $275,000.
Minimum requirements
- 8+ years marketing or business development experience, including 4+ years management
- Prior professional services or B2B marketing experience
- Bachelor's degree
This listing was parsed by AI and may not be complete. Check the official posting on Cooley's site for the most accurate information.