Marketing & Client Development Senior Manager - Digital Experience, Virtual Events
About the role
Cooley is seeking a Marketing & Client Development Senior Manager - Digital Experience, Virtual Events to join the Marketing and Client Development team.
Position summary: This role is part of the Strategy, Transformation & Growth Team, which acts as the firm's "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy.
Position responsibilities:
Virtual Channel Strategy: Architect the strategy and operational framework for the firm's virtual programming, ensuring webinars and digital events deliver elite, high-engagement client experiences.
Virtual Platform Ownership: Act as the lead business owner for virtual event technologies (e.g., Zoom, CVent), managing platform configurations, vendor relationships, and feature roadmaps.
Resource Management: Manage onshore production leads and offshore support teams to coordinate high-volume virtual events and on-demand content libraries.
Production Quality & Standards: Responsible for the "production value" of the channel, implementing rigorous quality standards for broadcast delivery, speaker preparation, and digital environment design.
Integrated Journey Mapping: Support client journeys by ensuring virtual events are logically connected to pre-event demand generation and post-event nurture sequences within the MAP and web.
Engagement Analytics: Lead the data strategy for virtual engagement, capturing and analyzing attendee behavior to provide actionable insights to CD and practice leads.
MCD Partnership: Work closely with MCD to design hybrid experiences that bridge the gap between campaigns, in-person activations and digital reach.
Tech & Roadmap Alignment: Collaborate with the Tech vertical to integrate virtual event data into the firm's central data lake.
Scalable Playbook Development: Define and deploy repeatable "virtual playbooks."
People Leader: Serve as direct supervisor and mentor to direct reports.
Skills and experience:
Required:
7+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 2+ years of exempt/management experience in relevant roles
Familiarity with event management systems and video conferencing technologies
Hands-on event coordination and/or admin experience
Live event management experience (including troubleshooting, audience engagement and polling)
Preferred: Bachelor's degree, Supervisory experience, Prior legal industry or professional services experience
The expected annual pay range for this position with a full-time schedule is $145,000 - $210,000.
Minimum requirements
- 7+ years marketing/business development experience, including 2+ years management in strategy, transformation, or growth roles
- Proficiency with event management systems and video conferencing technologies
- Hands-on experience in event coordination and live event management, including troubleshooting and audience engagement
This listing was parsed by AI and may not be complete. Check the official posting on Cooley's site for the most accurate information.