Senior Digital Marketing Specialist – Marketo Required

LOCATION: Hybrid – 8 days a month in the office. U.S. Midwest / West locations preferred - Chicago IL, Riverwoods IL, Dallas TX, Houston TX, Phoenix AZ, Wichita KS, Clayton MO, Torrance CA. Other candidates will be considered to hybrid office locations. OVERVIEW The Sr. Digital Marketing Specialist will be a key member of our global Digital Marketing team, driving high-impact digital programs that accelerate pipeline creation and support customer expansion across our Clinical Effectiveness line of business.

This individual contributor role is ideal for a hands-on operator who excels at paid advertising, marketing automation, email program execution, audience segmentation, account-based advertising operations and data-informed optimization. In this role, you will be a primary owner of email marketing and marketing automation within Adobe Marketo Engage, while also supporting account-based digital advertising and answer engine visibility programs within Google Ads, 6sense, LinkedIn Campaign Manager, Reddit Ads and OpenAI Ads.

You’ll partner closely with global stakeholders - including Campaign Strategy, Product Marketing, Sales, and Data/Analytics - to orchestrate digital experiences that are personalized, highly visible, measurable and aligned to revenue outcomes. OVERVIEW Email Marketing & Marketing Automation Own the build, QA, and deployment of email programs, engagement/nurture streams, triggered workflows, and operational campaigns in Adobe Marketo Engage. Create and manage Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content to drive engagement and conversion.

Maintain global email governance including naming conventions, folder structure, and compliance with deliverability, GDPR/CCPA, and preference center best practices. Partner with key stakeholders to translate campaign briefs into scalable Marketo programs aligned to audience strategy and lifecycle stage. Account-Based Marketing & Digital Activation Assist with ABM campaign setup and execution within 6sense, including audience/segment creation, intent-based targeting, keyword updates, and funnel-stage activation.

Support LinkedIn ad execution (such as Sponsored Content, Conversation Ads, and Document Ads), ensuring accurate audience targeting and integration with Marketo workflows. Collaborate with digital advertising leads to ensure coordinated cross-channel orchestration between ads, web, and email nurture motions. Provide account-level ABM engagement measurement, particularly buying-stage progression, pipeline and revenue influence.

SEM and Answer Engine/LLM Visibility Support Assist with Google, Reddit and OpenAI campaign execution and management including targeting, asset management and reporting. Support initiatives designed to improve brand, product, and content visibility across traditional search engines and AI-powered answer experiences, including Google AI experiences, ChatGPT, Microsoft Copilot, and other emerging platforms.

Develop and apply a working knowledge of Answer Engine Optimization (AEO) and LLM visibility concepts, including brand/entity visibility, source citations, answer relevance, content discoverability, and competitive share of visibility. Support content and campaign recommendations that improve discoverability across both traditional search and AI answer environments. Campaign Operations, Optimization & Insights Build and execute end-to-end integrated programs that connect digital ads, landing pages, web personalization, and email nurtures.

Monitor campaign performance, provide recurring insights dashboards, and recommend actionable optimizations based on engagement trends, intent signals, and content performance. Implement structured A/B and multivariate testing plans across channels - subject lines, CTAs, content formats, segmentation splits. Partner with Analytics, Sales Ops, and RevOps teams to ensure accurate campaign tracking, attribution, and reporting via PowerBI, Salesforce, Marketo, LinkedIn, Reddit, Google Ads, OpenAI and 6sense.

Program & Process Management Develop and maintain scalable audience segmentation strategies, ensuring clean targeting, persona alignment, and avoidance of cross-program audience fatigue. Ensure all programs follow brand guidelines, accessibility standards, and consistent messaging across geographies. Support budget and spend tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and cost centers. Contribute to ongoing MarTech process improvement—including documentation, QA processes, and campaign setup templates.

QUALIFICATIONS Education: Bachelor’s degree in Marketing, Communications, Business, or comparable experience. Experience: 3+ years experience in B2B digital marketing, demand generation, or marketing operations (Healthcare or enterprise SaaS experience preferred).

Required Experience: Hands-on experience with: Adobe Marketo Engage (required) - ability to build programs end-to-end Preferred Experience 6sense or similar ABM/intent platforms LinkedIn Campaign Manager Google Ads Open AI Ads Reddit Ads AI tools/capabilities Salesforce CRM Web analytics tools (e.g., Google Analytics 4, Adobe Analytics) Experience with HTML/CSS and email template editing is a plus. Familiarity with global marketing operations, data privacy regulations, email deliverability best practices is beneficial.

Familiarity with Answer Engine Optimization and AI Visibility concepts and best practices is beneficial to the role. TRAVEL: 5% to attend conferences or team members #LI-Hybrid Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant.

To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $78,400.00 - $136,950.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position.

Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.

Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day.

Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains.

We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential.

With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions.

Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us.

Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026.

In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose.

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• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• Minimum 3 years in B2B digital marketing, demand generation, or marketing operations; healthcare or enterprise SaaS preferred.
• Hands-on experience with Adobe Marketo Engage required; familiarity with ABM platforms, Google Ads, LinkedIn Campaign Manager, and AI tools preferred.