Content Specialist - Product Marketing Content Specialist

Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels. Functional areas include technical writing, public relations, and/or communications.

Manage internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests Maintain a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape Build strong relationships with strategic external partners to maximize reach and influence

third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports Identify cross-team impacts and communicate needs as appropriate to peers and leadership Responsible for the enterprise content portfolio including print and digital content directed internally to employees and externally to customers and other company stakeholders Maintain a macro view of all content related to the company’s corporate brand and Business Unit brands around the globe Research and write content for online and offline

marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and major internal company announcements Consult with internal Line of Business Leads to understand their industry, insights, and customer needs and then provide strategic written communications to support their needs Job Specifications Typically has the following skills or abilities: Bachelor's Degree in Marketing,

Communications, or equivalent experience 2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences Portfolio of work and completed projects Demonstrated ability to use creative ideas to research, present, and recommend community involvement proposals Demonstrated project management, analytical, and problem-solving ability Excellent verbal communication skills with a demonstrated ability to speak in group situations with clear and concise communication Strong writing, editing, communication, presentation, organization, and

planning skills; ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks Proficiency with word processing, flowcharts, and spreadsheet applications Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload Regularly exercise discretion and independent judgment in the performance of job duties Ability

to work with individuals from all levels of organization Proficient in word processing and desktop publishing applications For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment Preferred Skills Experience supporting lead generation and demand generation programs, with an understanding of how content drives engagement, conversion, pipeline, and customer

growth Experience developing and executing integrated marketing campaigns for product launches and other Go-to-Market (GTM) efforts Experience in B2B Saas, optical, eyewear, lens technology, healthcare technology, or related industry preferred #LI-VISIONCARE Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions.

For more information regarding VSP Vision benefits, please click here. Salary Ranges: $58,656.00 - $92,328.00 VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws. Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters.

Click here to learn about our application process and what to watch for regarding false job opportunities. As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies. At VSP Vision, we’re all about seeing potential—literally!

We believe that everyone deserves access to quality vision care, and we’re on a mission to make that happen. With nearly 70 years in the eye health industry, our team is driven by compassion, care, and a shared mission to help people see every possibility. When you join our global family of nearly 15,000 teammates, you’re stepping into a world where innovation meets impact. We value collaboration, inclusion, and making sure that everyone feels they belong. Ready to grow your career in an environment that’s as supportive as it is inspiring? Then VSP is the place for you.

Let’s work together to create a clearer, brighter future—one person at a time. Follow your heart to VSP! #VisionWithHeart

• Bachelor's degree in Marketing, Communications, or equivalent experience with 2+ years in related communications roles
• Strong writing, editing, verbal communication, project management, and interpersonal skills
• Proficiency in word processing, desktop publishing, flowcharts, and spreadsheet applications