Director, Paid Social

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.

We support 100% remote work for this role!

As a Director, Paid Social, you will lead a portfolio of clients and be a senior, day-to-day owner of the client relationship and growth agenda in partnership with the senior Client Partner and Pod Leader as appropriate. You will align account team recommendations to client goals, set clear expectations, and foster trust with senior stakeholders. You'll partner with internal leaders to resolve escalations quickly, connect Social to other channels (Search, Commerce/Retail Media, TVAD, Creative), and translate platform, competitive, and Bliss Point insights into executive-ready actions.

You will also own the financial health of your team and channel(s) for your clients (e.g. margin, utilization/capacity, and forecast accuracy), working closely with your Pod Leader and Finance.

Key responsibilities

Client-Centric: Own senior-stakeholder relationships and the growth agenda; turn business goals into a full-funnel Social plan and secure alignment on options and trade-offs. Lead onboarding, transitions, and escalations with clarity and speed; bring renewal, expansion, and cross-sell opportunities.

Product-Led: Orchestrate responsible use of platform automation and features across teams; pilot, measure, and scale. Embed Bliss Point insights in planning and budget allocation.

Data & Measurement-Driven: Install simple, strong measurement habits: growth-first innovations with clear success thresholds and read cadence. Ensure signal quality and data health (pixel/CAPI, event mapping/priorities, UTMs/GA4).

The Tinuiti Way: Connect the dots across channels for clients; propose integrated plans and a straightforward measurement approach to prove combined lift. Codify reusable playbooks; educate clients and internal teams.

Owner Mindset: Think and act like an owner: eliminate recurring waste at root, make change safe, close issues fast, publish before/after results, and share adoptable playbooks; steward financials.

People Leader: Build and lead a high-performing team: clear KPIs, weekly 1:1s, timely feedback, skill development, and a succession bench; hire and onboard well.

Professional & Technical Qualifications

Experience: 10+ years in Paid Social with proven results at scale across multiple platforms (Meta, TikTok, Pinterest, Snapchat, Reddit; LinkedIn/X as relevant).

People leadership: 3+ years managing managers and senior ICs preferred; hiring, coaching, performance, and succession.

Cross-channel literacy and communication: able to connect Social to Search, Commerce/Retail Media, TVAD, and Creative in simple, persuasive narratives.

Product/measurement: Meta Advantage+/value, TikTok Smart Performance, Pinterest Performance+; GA4 and platform analytics.

Channel financial acumen: Partners with Pod Leader/Finance on margin, utilization, capacity for your team.

Executive presence: clear, concise storytelling; expectation setting; confident with senior clients and internal leaders.

The hiring salary range for this role is $125,000 - $145,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Benefits: Unlimited PTO, 20 paid holidays, fully remote environment. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts. Retirement: Match up to 4% of your contributions at 100%. Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

• 10+ years Paid Social experience with results across multiple platforms
• 3+ years managing managers and senior individual contributors preferred
• Proficient in cross-channel communication, platform analytics, and financial stewardship