About the role
At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery.
The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.
Back to search resultsNext job
HelloFresh is at a category-defining moment, and this role sits at the center of it. As we accelerate product innovation and sharpen our marketing across a portfolio of leading brands, we're looking for an insights leader who can be the customer's voice in the room where decisions get made.
The Manager of US Consumer Insights will work directly alongside our Product and GM teams to shape what we build, how we position it, and how we know it's working, across any or all of our primary brands: HelloFresh, Factor, Green Chef, and EveryPlate. If you're energized by translating consumer questions into clear direction, and you want your research to actually move a roadmap, this is the role.
What You'll Do
You'll be a research lead across our US brand portfolio, HelloFresh, Factor, Green Chef, and EveryPlate, partnering closely with Product Managers and GMs to design and execute studies that drive real decisions, not just decks.
Own the research agenda for US product innovation, from whitespace and macro trend identification through NPD pipeline research, concept testing, and post-launch assessment
Act as a strategic copilot to GMs, Product Managers, and Marketing leads, helping translate business objectives into sharp research questions and actionable insights
Partner across Product, Culinary, and Marketing to understand cross-functional context and ensure insights reflect the full customer picture
Design creative, right-sized research approaches that balance quality and speed
Synthesize across data sources, primary research, behavioral data, competitive signals, and deliver recommendations, not just findings
Champion the consumer voice in executive presentations and cross-functional reviews, with clear storytelling that earns a seat at the table
Who You Are
Customer-obsessed, not just research-savvy. You think of customers as human beings, not respondents. You're curious about their lives and can help us see our products through their eyes.
Analytical with a "so what" instinct. You move fluidly between qualitative and quantitative data, find the signal in the noise, and lead with the implication, not just the finding.
A confident communicator at every level. You can run a working session with a product team in the morning and present to senior leadership in the afternoon. You write and speak in plain language, not research jargon.
Strategically grounded. You understand that insights don't exist in a vacuum. You connect findings to business context, competitive dynamics, and what it means for the roadmap.
Collaborative and direct. You build trust with stakeholders quickly, solicit hard feedback, and give it back constructively.
Adaptable and fast. You thrive in ambiguity and know how to move quickly without sacrificing rigor. You've had to make judgment calls on methodology under a deadline, and you've been right more often than not.
What You Bring
5–7 years of experience in consumer, product, or marketing research
Bachelors degree
Fluency across qualitative and quantitative methods, you know when to use what and why
Strong command of research design: you can walk a stakeholder through a methodology discussion and come out with their confidence
A track record of turning insights into action, not just reports
Bonus: Experience in CPG, D2C, FoodTech, or Retail
What You'll Get
Competitive salary & 401(k) with company match that vests immediately
16 weeks of paid parental leave and a generous PTO policy
Health, dental, and vision coverage effective on your first day
Significant discount on HelloFresh, Factor, Green Chef, EveryPlate, and Pet's Table subscriptions (up to 85% off)
Company-sponsored events and Employee Resource Groups
A collaborative, mission-driven environment where insights actually drive decisions
Location & Reporting
This role reports to the Director, US Consumer Insights, within the North American Meal Kit team. It's a hybrid position with the option to work from our Chicago, IL; Boulder, CO; or New York, NY office.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$96,600—$124,200 USD
Colorado Pay Range
$90,300—$116,100 USD
Illinois Pay Range
$90,300—$116,100 USD
About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture.
Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
Europe: EUaccommodations@hellofresh.com.
APAC: APACaccommodations@hellofresh.com
United States: USCandidateAccommodations@hellofresh.com
Canada: CAaccommodations@hellofresh.com
Share this job
Share via Facebook
Share via twitter
Share via LinkedIn
Share via email
Get notified for similar jobs
Sign up to receive job alerts
Enter Email address (Required)
your@email.com
Get tailored job recommendations based on your interests.
Follow our journey @InsideHelloFresh
At HelloFresh, we love to share what's going on behind the scenes! From office dogs and team activities, to fun videos and more. Keep in touch with our day to day in our social media channels and follow us @InsideHelloFresh for a behind the scenes look into the life of HelloFresh.
See you there!
social share
HelloFresh
Follow us on LinkedIn
social share
@InsideHelloFresh
Follow us on Instagram
social share
Inside HelloFresh
Follow us on YouTube
social share
@InsideHelloFresh
Follow us on TikTok
And don't forget to join our HelloCommunity
We know what it’s like to be passionate about your career. So we’ve created a community where you can learn more about us and how you can grow your career. We’ll invite you to events, share even more career opportunities, and give you hacks for continuous professional growth.
Join Community
Why work with us?
Make an Impact
You want to make a difference.
We change the way people eat—forever.
People & Culture
You want to be part of a team.
We’re a smart and collaborative community.
Learn & Grow
You want to learn and grow.
We're evolving an industry, and learning together as we grow.
Inclusion
You’re hungry.
We’re HelloFresh—and everyone is welcome at our table.
Data is King
You want to produce real results, fast.
We use data and consumer insight, not gut-feeling, help us prioritise and deliver.
Dynamic & Change-Oriented
You’re looking for a change.
We thrive on it.
Minimum requirements
- 5–7 years experience in consumer, product, or marketing research with fluency in qualitative and quantitative methods
- Bachelor’s degree and strong command of research design and methodology communication
- Proven ability to translate insights into actionable business decisions, preferably with CPG, D2C, FoodTech, or Retail experience
This listing was parsed by AI and may not be complete. Check the official posting on HelloFresh's site for the most accurate information.