Marketing Manager (Partner Marketing)

The Marketing Manager (Partner Marketing) accelerates Corporate and Legal Compliance’s (CLC) growth by generating demand with and through strategic partners, including resellers, referral partners, and complementary providers. The role serves as the dedicated marketing owner for the CLC partnership channel, translating partnership strategy into joint go-to-market plans, co-marketing campaigns, partner enablement, and measurable commercial outcomes. This position owns the Partner marketing plan, program budget, campaign calendar, and performance reporting.

It works closely with Partnership Operations, segment marketing, product marketing, digital marketing, sales, creative teams, shared services, and agencies to ensure partners can effectively sell to, sell through, and sell with CLC while maintaining consistency with direct-to-customer messaging. Essential Duties and Responsibilities Partner Marketing Strategy and Planning Own the annual and quarterly partner marketing strategy, portfolio plan, campaign calendar, and program budget aligned to the indirect go-to-market strategy and CLC growth priorities.

Apply business and financial acumen in partner conversations to build relationships with marketing leaders at select partner accounts. Assess partner opportunities and recommend right-sized marketing approaches based on partner model, audience, commercial potential, readiness, and available resources. Create joint marketing plans with priority partners, defining target audiences, value propositions, tactics, responsibilities, timelines, investment requirements, and success measures.

Segment partners by type, maturity, solution area, commercial potential, and readiness, and define differentiated engagement and enablement paths for each segment. Partner with Partnership team to support partner onboarding, quarterly planning, and ongoing growth opportunities. Co-Marketing Campaigns and Demand Generation Plan, develop, and execute integrated co-marketing programs that generate partner-sourced and partner-influenced leads, pipeline, cart sales, revenue, and share-of-wallet expansion.

Lead partner marketing activities such as webinars, events, email programs, digital campaigns, marketplace or listing presence, launch support, referral programs, and partner promotions. Orchestrate campaign delivery across internal shared services, creative resources, marketing operations, digital teams, and external agencies. Ensure campaigns include clear objectives, audience definitions, calls to action, tracking requirements, lead follow-up processes, and optimization plans.

Partner Enablement and Content Develop scalable partner enablement materials, including pitch decks, one-sheets, sales kits, landing pages, website copy, email and newsletter content, webinar materials, product launch kits, and trade-show assets. Create reusable toolkits that allow partners to promote CLC offerings consistently and efficiently. Coordinate with product and segment marketing to adapt approved positioning, messaging, customer insights, and direct-to-customer assets for partner audiences and routes to market.

Design structured partner onboarding and learning journeys, including role-based training, certification programs, and self-service education resources that accelerate time to activation and reduce manual support. Work with internal and external creative resources to deliver high-quality, brand-compliant materials. Cross-Functional and Partner Collaboration Serve as the primary CLC marketing counterpart to the Partnership team and participating partner organizations.

Coordinate priorities, calendars, messaging, and execution with segment, product, digital, sales, BU marketing, creative, legal, and compliance stakeholders. Facilitate clear roles, decisions, timelines, and escalation paths across joint initiatives. Align partner marketing and enablement strategies to partner business plans, adoption priorities, retention objectives, and expansion opportunities; develop quarterly engagement plans for priority partners.

Build strong working relationships with partner stakeholders while balancing partner needs with CLC strategy, brand standards, budget, and capacity. Partner Launch Readiness Own partner launch-readiness planning for new partnership offerings, including readiness criteria, dependencies, milestones, assets, go/no-go decisions, and post-launch follow-through.

Coordinate with Partnerships, Product, Sales, Legal, Finance, and Partner Success to confirm partners have approved positioning, training, sales materials, contractual and legal resources, pricing guidance, support processes, and escalation paths before launch. Performance Measurement and Optimization Own the plan and process for measuring partner marketing outcomes and return on marketing investment.

Define and report performance across campaign engagement, partner-sourced and partner-influenced leads, opportunities, pipeline, revenue, cart sales, cross-sell or upsell, and enablement adoption. Partner with Rev Operations to support lead-to-revenue tracking for indirect routes to market and establish reliable campaign and attribution practices.

Provide executive-ready partner insights that identify engagement levels, opportunity generation, adoption and enablement gaps, programs driving measurable outcomes, and recommendations for scaling successful partner motions or correcting underperformance. Use performance insights to optimize campaigns, recommend investment shifts, and communicate results to marketing and partnership leadership.

Key Deliverables Partner marketing portfolio plan aligned to the indirect go-to-market strategy Annual and quarterly partner marketing campaign and tactic calendar Joint marketing plans and partner launch plans Partner enablement toolkits and co-branded campaign assets Lead-to-revenue process documentation for partner routes to market Partner marketing performance reports, insights, and ROI recommendations Quarterly partner marketing plan and performance reviews Measures of Success Growth in partner-sourced and partner-influenced pipeline and revenue Growth in new rep units and cross-sell or

upsell through partner channels Delivery and performance of co-marketing campaigns and partner launches Partner adoption and use of enablement materials Marketplace or listing engagement, where applicable Return on marketing investment and efficient use of program budget Consistency of partner and direct-to-customer messaging across segments Job Qualifications Bachelor’s degree from an accredited college or university, or equivalent.

Experience Minimum 8 years of experience in partner marketing, channel marketing, B2B marketing, B2C marketing, demand generation, or a related field, or equivalent. Demonstrated experience with partner or sales enablement; integrated campaign planning and execution; strong project management, stakeholder management, communication, and analytical skills; ability to translate strategy into executable plans; experience measuring marketing performance and ROI; proficiency with Microsoft Office applications.

Systems Experience Experience with Salesforce and a marketing automation platform such as Eloqua or an equivalent solution. Experience with collaboration and marketing workflow tools such as Microsoft Teams and Kapost, or equivalent tools. Preferred Experience Familiarity with partner portals, enterprise partner programs, partner communities, indirect routes to market, marketplace programs, referral or affiliate programs, and marketing development fund processes. Travel Requirements Ability to travel up to 5%, primarily for partner meetings, events, and internal planning sessions.

Location Open to candidates anywhere in the continental U.S., with a preference for those in the Central or Eastern time zones. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant.

To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $98,500.00 - $172,700.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position.

Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.

Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day.

Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains.

We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential.

With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions.

Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us.

Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026.

In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

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