VP of Global Growth

VP of Global Growth

Location

United States

Employment Type

Full time

Location Type

Remote

Department

Go-To-Market

Marketing

Demand Generation

Overview

Application

Build a Safer World.

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.

TRM is hiring a VP of Global Growth to lead our next stage of expansion, building a global growth organization that delivers repeatable, scalable, and efficient growth.

You will own global pipeline generation across the company and the customer journey from initial awareness through to a sales-accepted opportunity. You will report directly to the Chief Revenue Officer, be a key member of our Growth Leadership Team, and lead teams across growth strategy, digital and lifecycle marketing, account-based marketing, field marketing, and marketing operations and analytics. You will establish attribution, experimentation, and funnel visibility to understand what’s working, address what isn’t, and guide TRM on where to invest to drive growth.

The impact you will have:

Own the pipeline generation plan. Translate revenue targets into pipeline requirements by market, region, offering, and customer type. Account for conversion rates and sales cycles, agree contributions with other revenue leaders, and own the consolidated plan and response to gaps.

Find and attack the bottlenecks. Map how accounts and buyers move from awareness to qualified opportunities, define the entry and exit criteria for each stage, and identify where progress stalls. Work with Sales to improve handoffs and use win/loss results to sharpen targeting and programs.

Lead the full demand generation engine. Integrate demand generation, performance marketing, lifecycle, account-based marketing (ABM), field marketing, and digital into a coordinated strategy that generates qualified pipeline across global pods. Connect events, executive programs, content, and coordinated sales outreach to explicit pipeline goals.

Build digital and lifecycle capabilities. Lead paid search and social, organic search and AI discovery, website conversion, landing pages, nurture, and reactivation. Understand how these channels work together and where additional investment can generate qualified pipeline efficiently.

Increase experimentation velocity. Diagnose where the growth engine underperforms, prioritize high-impact hypotheses, and establish a fast, disciplined cadence of experiments across audiences, channels, campaigns, and conversion paths. Use AI to accelerate targeting, campaign operations, content production, and analysis while maintaining quality.

Build a stunning team and culture. Develop the existing team, recruit critical talent, and set clear responsibilities across shared capabilities and market teams. Own the budget and agency relationships, establish a disciplined operating rhythm, and use AI and automation to increase the team’s capacity and speed.

Executive leadership: Serve as the executive voice for pipeline generation, advising the CRO, CEO, and broader leadership team on pipeline performance, investment tradeoffs, and opportunities across markets and customer segments.

What we’re looking for:

A track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles. You can explain the targets, investment decisions, conversion rates, and revenue outcomes behind your results.

Quantitative fluency and sound judgment with imperfect data. You can build a funnel model, pressure-test attribution, evaluate acquisition economics, and design useful experiments when volumes are too small for simple A/B tests.

A track record driving both new-logo acquisition and customer expansion, with a rigorous understanding of conversion, acquisition economics, and payback.

Deep full-funnel expertise, from awareness and MQL generation through opportunity creation, Sales handoffs, and downstream pipeline outcomes.

Demonstrated success building multitouch attribution, marketing analytics, and forecasting models that improve investment decisions and reveal where the funnel is underperforming.

A disciplined approach to experimentation, with evidence of increasing testing velocity and translating learning into measurable improvements in qualified pipeline and conversion.

Experience leading demand generation, performance marketing, lifecycle, ABM, digital, and regional or field marketing, supported by strong marketing operations and data analytics.

Applied AI fluency: you can show how you have used AI to improve campaign operations, targeting, content velocity, forecasting, or attribution, with appropriate quality controls.

A track record hiring and developing leaders and building an operating model that creates accountability across teams and functions.

Multi-region experience across NA, APAC, and EMEA, ideally including public-sector or regulated-buyer motions, with the judgment to tailor strategy by market and segment.

Strong executive communication and GTM partnership. You can align leaders on the growth plan, challenge assumptions with evidence, and move comfortably between revenue outcomes and campaign detail.

This role may be a fit if you…

Have willed extraordinarily ambitious programs and teams into existence

Look at a funnel and immediately hypothesize about bottlenecks and experiments to run

Are as energized by developing a market strategy as you are by building a campaign, rewriting a landing page, or fixing a broken handoff

Experiment constantly with AI and find yourself teaching others how to uplevel their usage

Need to be at a company where you can draw a straight line from the work you do to a positive impact in your community

Application Instructions

If you’re interested in joining TRM, we encourage you to apply directly. Every application is reviewed by our Talent team.

Before applying, review the job description carefully and highlight the experience and impact that best demonstrate the required qualifications. Please also provide thoughtful and accurate answers to the application questions, as these will be used to evaluate your qualifications for the role.

If you send your resume directly to someone at TRM, we can’t guarantee it will reach the appropriate hiring team. Applying directly is the best way to ensure you’re considered.

What to Expect From Our Interview Process

Our process is designed to understand how you think, solve problems, and deliver impact, while giving you the opportunity to evaluate TRM. Most interview processes include a case study, AI skills assessment, and Leadership Principles interview.

Recruiter Intro: Explore your experience, motivations, and alignment with the role.

Hiring Manager: Dive deeper into your relevant experience, skills, and impact.

First Round: Typically 1–2 interviews focused on the skills most critical to the role.

Final Round: Meet some of the people you'd be working with. This is usually a panel-style session where we go deeper on your craft, problem-solving, and alignment with TRM.

References: We’ll speak with former colleagues who can provide perspective on your work and impact.

Offer: If it’s a mutual fit, your recruiter will walk you through your offer and answer your questions.

Welcome to TRM: Once you sign, we’ll get you ready for your first day and onboarding.

• Proven success growing qualified pipeline in enterprise tech with complex sales cycles and multi-region experience.
• Expertise in full-funnel demand generation, marketing analytics, experimentation, and AI-driven campaign optimization.
• Strong leadership in building teams, GTM alignment, and executive communication across global markets.