Senior Lifecycle Marketing Manager, Provider Audience

Senior Lifecycle Marketing Manager, Provider Audience

Location

Remote

Employment Type

Full time

Location Type

Remote

Department

Marketing

Overview

Application

About Tava

At Tava Health, we believe mental health care should be as accessible and stigma-free as a checkup. We're reimagining the entire experience: from how people find a therapist to how providers deliver care, so more individuals can get the support they need, when they need it.

We’re a fast-growing team on a bold mission: to make high-quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.

About the role

Your job is to help providers get real value from Tava’s platform quickly, and to give them a reason to come back to it every week.

Tava gives providers a platform to manage their practice, including our insurance billing service and client referrals from our network. Several other companies offer similar platforms, so the challenge is getting providers to adopt Tava and keep using it. Today our Provider Success team drives most of that adoption one conversation at a time. We have thousands of providers, so that is expensive and does not scale.

You’ll own the provider lifecycle inside our product and across email and SMS: from approved to activated, from activated to retained for 12 months, and into our top tier of providers who stay 13+ months. Your first and most urgent focus is providers who haven’t activated yet and retaining active providers. Your secondary focus is the top of the provider funnel, shaping the messaging we send providers who submitted a lead or started to explore the platform with the goal of getting them to complete onboarding and join Tava!

You’ll set the strategy, build the programs, write the copy, and own the results yourself. You’ll work closely with Provider Success, Provider Growth and and Provider Product teams. We work AI-first, and we expect you to use AI to test more variants, launch faster, and automate the steps that don’t need a human touch, so Provider Success can spend its time on the providers who need a real conversation.

What you’ll own

Approved to activated (initial focus)

Map where approved providers stall on the way to activation, and build triggered journeys that move them past each step.

Proactively address common friction points before a provider has to ask for help, such as completing setup, turning on insurance billing, turning on network referrals, and bringing existing clients to Tava.

Build programs that complement Provider Success, and give the team clear signals about which providers need a human conversation and which are well served by automated support.

Activated to retained for 12 months

Give providers a good reason to come back every week, with timely, personal prompts: outstanding notes, a message from a client, a new insurance opportunity, new clients in their area, new payer rates they aren’t taking advantage of yet, and more.

Drive adoption of the platform features that make providers successful, including our insurance billing service and referrals from our network.

Spot early signs of churn risk and build programs that re-engage providers before they leave.

Create scalable ways for providers to share product feedback, and route what you learn to Product, so this no longer depends on one-on-one Provider Success conversations.

Top-tier retention (13+ months)

Build programs that keep long-tenured providers engaged and growing their practice on Tava.

Learn what our most retained providers do differently, and use it to shape the journey for everyone else.

Provider top of funnel (secondary focus)

Own and optimize provider drip campaigns and inbound signup flows.

Partner with Provider Growth so interested providers hear from the right person at the right time.

The technical foundation underneath it

Data and event tracking: Partner with Product and Engineering to define, implement, and troubleshoot the product events that power provider journeys (for example, approval, setup steps, first client, notes, billing, and referrals). Resolve data mismatches between the product, your automation platform, and HubSpot, the CRM our Provider Growth and Provider Success teams work in.

Triggering architecture: Decide when API-based event tracking is the right choice over a native integration, so behavior-based triggers are reliable and scalable.

In-product, email, and SMS builds: Build and QA in-product messages and responsive, dynamic email and SMS templates with conditional logic and missing-data fallbacks.

Segmentation: Build and maintain provider segments by lifecycle stage, tenure, activity, and feature adoption.

How you’ll work

A/B test everything: in-product prompts, emails, SMS, timing, segments, and onboarding steps. Each test has a clear hypothesis and a decision attached to it.

Measure success by stage-to-stage movement across the provider lifecycle: time to activation, feature adoption, 12-month retention, and churn. Report on it regularly and share recommendations with stakeholders.

Use AI tools daily for copy, variant testing, segmentation, analysis, and automation.

Build with HIPAA and clinical sensitivity in mind. Providers are busy clinicians, and every message should be worth their time.

What you’ll bring

Bachelor’s degree in Marketing, Communications, Business, or a related field.

4+ years in lifecycle, CRM, or retention marketing, ideally for SaaS users, small businesses, the supply side of a marketplace, or B2B/B2B2C products.

A track record of moving activation, feature adoption, or retention and churn metrics, with specific numbers you can talk about.

Hands-on experience with a lifecycle or marketing automation platform (HubSpot, Iterable, or similar), including event- and behavior-triggered journeys across in-product, email, and SMS.

Strong segmentation skills and comfort with data: SQL, cohort and retention analysis, and BI tools.

Working knowledge of event tracking, and comfort partnering with Engineering on it.

Clear, warm copywriting that respects a clinician’s time.

Daily AI use in your marketing work, with examples to share.

A plus: experience marketing to clinicians or other licensed professionals, small-business/owner-operated SaaS customers, and working in a HIPAA environment.

Why you’ll love working at Tava

Competitive salary and stock options, so you share in the company’s success.

Fully covered medical and dental premiums for you and your family, plus voluntary insurance options.

Free, generous Tava mental health benefit.

Monthly HSA contributions for qualifying enrolled employees.

Generous PTO and paid holidays.

Paid parental leave.

401(k) retirement plan.

Weekly company-paid lunch via DoorDash and a personal DashPass subscription.

Opportunity to make a meaningful impact at a high-growth, mission-driven company.

Even if you don’t meet every qualification, please consider applying anyway.

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