About the role
Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals.
Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com. The Impact You Will Make In this role, you will help define how online programs managed by Risepoint's university partners get discovered, referenced, and recommended as AI becomes the primary gateway through which prospective students explore their options.
You will build and oversee a network of vendor relationships spanning outreach, link development, and content placement, setting clear expectations for each engagement and holding vendors accountable to measurable citation and mention outcomes. A core part of your work will be mapping the terrain: determining which publications, directories, and third-party sites get referenced when AI tools answer higher-education questions, then converting that intelligence into a clear roadmap for where relationship-building efforts should go next.
From there, you will shape how Risepoint invests across that landscape, deciding which external partners are best positioned to open which doors and adjusting that investment as new data comes in about what's working. Beyond day-to-day execution, you will help shape how Risepoint thinks about this space more broadly. You will contribute your expertise to a cross-functional group focused on measuring AI citation performance, evaluating new partners and tools, and testing new approaches to earning visibility.
Your work will help Risepoint move early and deliberately in a discovery landscape that is still being defined, building habits and judgment that will only grow more valuable as AI-driven search continues to reshape how students find their program.
What You Will Do Vendor Management – Build and manage a portfolio of vendor relationships spanning outreach, link development, and content placement — scoping work, tracking deliverables, and managing budgets and accounts AI Citation Research & Target Identification – Identify the publications, ranking sites, and aggregators that AI engines actively cite for higher-education queries, and develop a prioritized target list for outreach and relationship development Digital PR – Conduct ongoing outreach to editors, journalists, and webmasters at target publications, building the
relationships needed to produce a regular and growing stream of earned mentions, citations, and coverage for Risepoint’s university partners Outreach & Citation Strategy – Own the offsite citation strategy for Risepoint’s university partners that maximizes enrollment growth and citation ROI by adjusting investment based on citation performance, partner priorities, and program-level business goals.
AI Visibility Reporting & Intelligence – Monitor AI engine responses using visibility tools and direct prompt testing, translating findings into actionable strategies and reports for executive audiences Cross-Functional Collaboration – Partner cross-functionally with Risepoint's SEO/AEO, Content, Brand Strategy, and Integrated Marketing teams to align outreach strategy with marketing initiatives and pilots already in flight What Success Looks Like AI citation has become a durable, defensible growth channel for Risepoint's partners that compounds year over year Vendors function as
accountable strategic partners rather than vendors-in-name-only, with underperformers renegotiated or replaced based on demonstrated outcomes Risepoint holds a proprietary, living map of where higher-education AI citations originate, giving the organization a lasting information edge over competitors How Impact Will be Measured in the First Year Risepoint’s university partners appearing in AI-generated responses for target higher-education queries at measurable and improving rates Prompt tracking methodology operational, generating a recurring report reviewed monthly by the AEO steering
committee 100% of active vendor SOWs reviewed, with renewal-or-exit criteria set for each Off-site citation strategy operational across 5 partners, with a clear roadmap to expand to the top 20 Experience That Matters Most 5+ years in SEO or digital PR, with demonstrated understanding of how AI and LLM-based search engines surface and cite content and translating what they cite into actionable outreach and vendor priorities Experience managing vendor relationships: reviewing SOWs, scoping deliverables, and holding agencies accountable to outcomes Track record of building publication
relationships and producing a consistent stream of earned coverage, links, or mentions -- not just one-off placements Strong communication skills -- able to explain AI search concepts to non-technical stakeholders and collaborate with teams whose primary lens is not SEO Proven ability to work cross-functionally with PR, editorial, or content teams with clear handoffs and shared goals Experience That’s Great to Have Experience with traditional SEO on-site strategy (structured data, content structure) that supports offsite citation goals Familiarity with AI visibility monitoring tools
(Profound, Ahrefs Brand Radar, DataForSEO AI Optimization, or similar) Experience working in higher education, digital agencies, or complex, multi-brand ecosystems Experience with prompt engineering or systematic LLM testing for brand and content research Understanding of how aggregator and ranking sites in the higher education industry factor into AI citation ecosystems Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce. Reliable. Empowered. Adaptable. Customer-centric. Heart. These are some of the words that describe Risepoint employees.
We have spent the past nearly 20 years helping universities grow by expanding access to affordable, life-changing education for working adults. As an education technology company that provides trusted partnership and expertise to more than 125 universities and colleges, we primarily work with regional universities, helping them create online programs in critical areas such as nursing, teaching, business, and public service. We are dedicated to increasing access to affordable education so that more students can improve their careers and their communities.
Minimum requirements
- 5+ years in SEO or digital PR with expertise in AI/LLM search engine citation and outreach prioritization
- Experience managing vendor relationships, including SOW review, deliverable scoping, and accountability
- Proven track record building publication relationships and generating consistent earned media coverage or mentions
This listing was parsed by AI and may not be complete. Check the official posting on Risepoint's site for the most accurate information.