About the role
Plano, Texas; Purchase, New York; Chicago, Illinois
Marketing
470399
No
Job Description
Overview
About the Role:
PepsiCo Foods US (PFUS) is on the front lines of consumer connection, and media is one of our most powerful growth levers. As part of the Media Strategy, Planning & Investment team, you’ll help shape how our brands show up across all media touchpoints. This team is responsible for maximizing PepsiCo’s significant media investment while identifying, testing, and scaling innovative and emerging media platforms across the portfolio.
The Media team also manages the day‑to‑day relationship with agency partners and serves as the primary link between the media marketplace and PepsiCo’s broader marketing organization.
This Manager role will help lead cross‑channel media strategy and investment as part of the One PepsiCo Media Team, supporting some of PepsiCo Foods’ largest brands like Doritos & Cheetos. You’ll collaborate closely with brand teams, our media agency, and cross‑functional partners to architect integrated media plans that reach the right consumers, create meaningful impact, and deliver against business objectives.
We're looking for someone who combines strategic vision with strong executional rigor, thrives in a fast‑paced environment, and isn’t afraid to challenge the status quo to bring bold ideas to life.
Responsibilities
Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
Maximize investment: Help steward PepsiCo’s media dollars to drive effectiveness, efficiency, and breakthrough outcomes
Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross-functional teams
Analyze performance: Extract insights from media performance and apply learnings to future planning.
Compensation and Benefits:
The expected compensation range for this position is between $110,700 - $185,250.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
Bachelor’s degree required, advanced degree a plus
6+ years of media experience & managing external agencies ideal
CPG experience strongly preferred
Strong organizational and project management skills
Proven track record of navigating, influencing & delivering results in a highly complex organization
Passion for driving change & challenging the status quo
Demonstrated ability to build strong, collaborative relationships with both internal & external stakeholders
Willingness to travel up to 10%
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
Minimum requirements
- Bachelor’s degree required; advanced degree preferred
- Minimum 6 years media experience, including managing external agencies; CPG experience preferred
- Strong organizational, project management, and stakeholder collaboration skills; willingness to travel up to 10%
This listing was parsed by AI and may not be complete. Check the official posting on PepsiCo's site for the most accurate information.