Sr. Manager, Marketing Analytics & Measurement

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth. We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success.

Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land. About the Marketing Analytics & Measurement Team: The Marketing Analytics & Measurement Team sits at the center of how Ovative turns marketing data into business action. Partnering with large enterprise brands that are investing large marketing budgets to grow their business.

Our work measures the effectiveness of the marketing investments and help them drive profitable growth. Our team specializes in modern marketing effectiveness, connecting marketing with enterprise outcomes and equipping leaders with the clarity & confidence to act.

Core Team Expertise Includes: Marketing Mix Modeling including Modern MMM and advanced effectiveness frameworks Incrementality testing including geo experiments and lift studies Forecasting, scenario planning, and budget optimization Executive storytelling and board-level measurement narratives Cross-functional partnership to ensure measurement drives marketing performance We work side by side with client marketing, finance, and executive teams, as well as Ovative’s Paid Media, Data Science, and Analytics teams, to ensure measurement does not sit in a report. It drives decisions.

About the Role: In this role, you will serve as a Senior Manager within our Marketing Analytics & Measurement team, acting as the strategic measurement lead for 1 to 3 large enterprise clients. You are accountable for turning measurement into business outcomes. You will lead the measurement strategy across Marketing Mix Modeling, incrementality testing, forecasting, and budget optimization, ensuring insights translate into confident marketing decisions and tangible performance improvements.

You will serve as the primary measurement voice with senior client stakeholders, regularly presenting to VP and C-level leaders. This is not a technical model-building role. Your responsibility is not to build models, but to ensure they drive decisions. You will partner closely with the Director of Marketing Analytics & Measurement to chart the right path forward for each client, then lead execution with your team and Ovative partners. You will directly manage 1 to 2 team members, supporting their development while ensuring work is high quality, efficient, and outcome oriented.

Success in this role means: Clients are making healthy, data informed decisions based on MMM and testing Measurement is influencing investment strategy and business performance Clients are confident and satisfied with Ovative’s partnership Your team feels supported, challenged, and proud of the impact they are delivering This role requires strong executive communication, structured problem solving, and the ability to influence across teams without formal authority. Responsibilities of a Sr.

Manager, Marketing Analytics & Measurement: Client Leadership and Business Impact Serve as the primary measurement lead for 1 to 3 enterprise clients Translate MMM, incrementality testing, and forecasting outputs into clear business recommendations Lead executive presentations and strategic discussions with VP to C-level stakeholders Identify what is working, what is not, and define the roadmap to improve marketing effectiveness Ensure measurement outputs inform budget allocation, channel strategy, and growth decisions Maintain strong client relationships rooted in trust, clarity, and

proactive leadership Strategic Direction and Cross Functional Influence Partner with Paid Media, Analytics, and Data Science teams to align on measurement strategy and execution Influence cross functional stakeholders without formal authority to drive cohesive outcomes Ensure work is focused on high value questions that materially impact the client’s business Support new business conversations by shaping clear, differentiated measurement approaches Team Leadership and Development Directly manage and develop 1 to 2 team members Provide clear direction, feedback, and coaching to support growth

Ensure deliverables are high quality, timely, and aligned to client priorities Foster an environment where team members feel empowered and accountable Requirements: 8 to 15 years of experience in marketing, marketing analytics, or marketing consulting roles with direct client responsibility Experience working with large, complex organizations and multiple senior stakeholders Demonstrated ability to translate complex marketing analytics into clear business recommendations Strong executive communication skills with experience presenting to VP and C-level leaders Experience leading client

relationships and owning outcomes, not just deliverables Ability to influence cross functional teams without formal authority Experience managing and developing direct reports Comfort operating in ambiguity and defining structure where it does not exist Action oriented mindset with a bias toward progress and decision making Preferred: Experience leveraging Marketing Mix Modeling, incrementality testing, or other marketing effectiveness frameworks to inform investment decisions Experience using measurement outputs to guide budget allocation, forecasting, or strategic planning Agency

experience, particularly within performance marketing or full funnel marketing environments Industry experience in telecom, retail, or other large scale consumer marketing organizations Experience contributing to business development efforts or supporting new client growth Pay Transparency: At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact.

Additional benefits information is provided below. For our Sr. Manager positions, including the position of Sr. Manager, Marketing Analytics & Measurement, our compensation range is from $125,000 to $175,000 on an annualized basis, with the potential for an annual bonus of up to 25% of base salary. Working at Ovative Group: We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running.

We lead with trust, transparency, and a commitment to doing the hard work others avoid. We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others. Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process.

We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive—regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families. Benefits: We strive to hire and retain the best talent by offering fair, competitive compensation, a meaningful bonus program, and excellent health coverage.

When the company performs well, we all benefit.

Some tangible benefits and amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI   Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams Generous paid vacation policy   401k match program   Top-notch health insurance options, inclusive of same sex partners  Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs  Monthly stipend for your mobile phone and data plan   Sabbatical program   Charitable giving via our time and a financial match program

Shenanigan’s Day   Additional information can be found at Ovative's Career Page. The details of the benefits are covered by applicable plan documents for group benefits and by company policies where a plan document does not apply. Working at Ovative won’t be easy—but if you like challenging, hard work, driving results, and being surrounded by the best talent, it has the potential to be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!

EEO & Accessibility: Ovative is an Equal Opportunity Employer committed to a respectful, inclusive workplace for all. Applicants receive consideration without regard to legally protected characteristics (e.g., color, religion, creed, national origin, sex, pregnancy, childbirth and related conditions, sexual orientation, gender identity/, gender expression, gender identity, age, physical or mental disability, marital/ status, familial status, military or veteran’s status, genetic information, status with regard to public assistance, and any other status protected under applicable law).

We provide reasonable accommodations consistent with the Americans with Disabilities Act and applicable state law to qualified applicants and employees with disability, unless doing so would create an undue hardship. If you need assistance or accommodation at any stage of the application or interview process due to a disability, please contact us at accomodations@ovative.com. Application Details and Process: Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship.

Ovative is unable to sponsor or take over sponsorship of an employment visa for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification documentation upon hire. Open Until Filled or Otherwise Withdrawn: We encourage interested candidates to apply early. The position will remain open for at least 10 business days from the first day of posting.

After this time, if the position has not been filled, the posting will remain open until the position is filled, or until the posting is otherwise closed or withdrawn for business reasons. Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

• 8 to 15 years in marketing analytics or consulting with direct client responsibility and experience with large, complex organizations
• Strong executive communication skills, presenting to VP and C-level leaders, and ability to influence cross-functional teams without formal authority
• Experience managing and developing direct reports, comfortable operating in ambiguity with an action-oriented mindset