Measurement & Strategy Lead

Data & Measurement | Hybrid | Chicagoland candidates only | Reports to VP of Client Solutions | ~$120,000-$135,000 base)

Marcel Digital is an award-winning digital marketing and web development agency established in 2003 and based in Chicago. We partner with mid-market B2B organizations to drive measurable business outcomes through SEO, paid media, web development, and analytics.

We’ve built a culture of high performers who value authenticity, integrity, accountability, and curiosity. We invest heavily in learning, collaboration, and craftsmanship, supporting our team with conference attendance, internal training, and daily knowledge sharing.

Position Summary

As the Measurement & Strategy Lead, you will be the client-facing voice of Marcel’s measurement practice. You’ll help clients understand what is working, what to invest in next, and how to prove marketing’s impact on the client’s revenue.

This role focuses on the strategic side of data: selling and scoping measurement engagements, building measurement plans, forecasting budgets and performance, and running advanced analysis such as media mix modeling and multi-touch attribution.

You will work closely with Account Management, Project Management, Sales, Paid Media, SEO, and the Senior Martech / Technical Implementation Lead to ensure that:

Every client has a measurement plan tied to business outcomes

Budget and channel decisions are backed by data and forecasts, not guesses

Measurement engagements are scoped, priced, and sold profitably

This role is ideal for a consultant at heart: someone who asks sharp questions, turns complex data into a clear story, and is comfortable presenting it to client leadership and thinking in terms of a client’s business objectives.

What We Mean by Measurement & Strategy

Measurement Planning – Defining KPIs, conversion frameworks, and maturity roadmaps for each client

Forecasting – Modeling budget and performance scenarios across paid media and organic channels

Advanced Measurement/Attribution – MMM, MTA, and reach and frequency analysis

Analytics Consulting – Selling, scoping, and leading measurement engagements end to end

This role complements the Senior Martech / Technical Implementation Lead, who builds the tracking and data foundation, and the Analytics Reporting Specialist, who handles day-to-day implementation and reporting.

Functions and Responsibilities

Selling & Scoping Analytics Work

Join sales and client calls to uncover a prospect’s challenges, tech stack, and business model

Scope and price audits, implementations, retainers, and data projects using Marcel’s estimating standards

Write proposals and statements of work for measurement engagements, with technical input from the Implementation Lead

Identify expansion opportunities (sGTM, conversion clarity, CRM attribution, data warehouse) in existing accounts

Measurement Planning & Strategy

Lead the creation of measurement plans, maturity assessments, and roadmaps

Define KPIs and conversion frameworks with clients, AMs, and channel leads

Prioritize the analytics roadmap for each account with the PM team

Forecasting & Advanced Measurement

Forecast client media budgets and performance across multiple scenarios

Run media mix modeling (e.g., Meridian), multi-touch attribution, and reach and frequency analysis

Measure the impact of cross-channel efforts such as AI search and AEO on traffic and client revenue/pipeline

Develop repeatable measurement offerings that Marcel can sell across clients

Client Insights & Communication

Translate complex data into plain-language insights for account managers and channel teams

Present findings and recommendations directly to clients during strategic reviews

Serve as the point of escalation for client questions about data, attribution, and performance

Skills, Traits, & Abilities

Required

6+ years of experience in marketing analytics, measurement, or analytics consulting

Expert-level experience building budget and performance forecasts for paid media

Significant client-facing interactions and presentation experience

Hands-on experience with MMM and/or MTA analysis

Experience scoping and selling analytics work, or leading client-facing analytics engagements

Strong Excel/Sheets skills and experience with data pipelines like Supermetrics or Fivetran

Exceptional storytelling and presentation skills with senior client stakeholders

Experience across multiple client verticals, ideally B2B

Expert-level knowledge of GA4 and major ad platforms (Google Ads, Microsoft Ads, Meta, LinkedIn)

Strongly Preferred

SQL and BigQuery for analysis

Agency experience managing multiple client relationships

Familiarity with CRM attribution (Salesforce, HubSpot) and B2B pipeline measurement

Experience building a new service offering or practice area

Bonus Skills & Experience

Python or R for predictive modeling

Meridian, Robyn, or similar open-source MMM tools

Experience with AEO/AI search measurement tools such as Peec or Profound

CRO or experimentation strategy

Benefits

Marcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment. You’ll have meaningful autonomy, influence how analytics is delivered to clients, and help shape the future of Marcel’s analytics practice.