Marketing Analytics Specialist

Marcel Digital – Marketing Analytics Specialist

(Hybrid | Chicagoland candidates only)

Marcel Digital is an award-winning digital marketing and web development agency established in 2003 and based in Chicago. We partner with mid-market B2B organizations to drive measurable business outcomes through SEO, paid media, web development, and analytics.

We’ve built a culture of high performers who value authenticity, integrity, accountability, and curiosity. We invest heavily in learning, collaboration, and craftsmanship, supporting our team with conference attendance, internal training, and daily knowledge sharing.

The annual salary range for this role is $80-$100k.

Position Summary

As a Marketing Analytics Specialist, you will be responsible for implementing, maintaining, and optimizing the analytics and reporting systems that power day-to-day client insights and decision-making.

This role focuses on the front-end of analytics execution, including tracking implementation (GTM), dashboard development (Looker Studio), reporting workflows, and marketing data integrations such as offline conversion uploads.

You will work closely with Paid Media, SEO, Account Management, and the Analytics Director to ensure that:

Data is collected accurately

Reporting is clear and actionable

Measurement aligns with client goals

This role is ideal for someone who enjoys hands-on execution, solving tracking challenges, building dashboards, and ensuring data is both usable and trusted.

What We Mean by Digital Analytics

This role is focused on the practical application of analytics in a marketing environment:

Tracking & Implementation – Deploying and QA’ing tracking via GTM and analytics platforms

Data Visualization & Reporting – Building dashboards and reports that translate data into insights

Marketing Data Activation – Supporting integrations like offline conversion uploads and platform alignment

Measurement Support – Ensuring data accuracy and usability for optimization and decision-making

This role complements our Analytics Manager (Back End Analytics), which focuses on data architecture, pipelines, and advanced analysis.

Functions and Responsibilities

Tracking Implementation & QA

Implement and maintain tracking using Google Tag Manager (GTM) and GA4

Support event tracking, data layer validation, and measurement setup across client websites

QA and troubleshoot tracking issues using browser tools and platform debugging tools

Ensure accurate deployment of marketing pixels and conversion tracking across platforms

Reporting & Data Visualization

Build and maintain dashboards in Looker Studio (and similar tools)

Translate client goals into clear, actionable reporting frameworks

Ensure reporting consistency, accuracy, and usability across accounts

Support recurring reporting and identify opportunities to improve clarity and efficiency

Marketing Data & Platform Integration

Support offline conversion uploads and platform integrations (e.g., Google Ads, CRM systems)

Assist in aligning data across analytics, ad platforms, and other marketing tools

Help troubleshoot discrepancies between platforms and reporting sources

Collaborate with Paid Media teams to ensure proper measurement of campaign performance

Analytics Support & Collaboration

Partner with Account Managers and channel teams to interpret performance data

Support implementation of measurement plans and tracking requirements for new initiatives

Assist in audits of existing tracking and reporting setups

Collaborate with the Analytics Manager to escalate more complex data or infrastructure needs

Skills, Traits, & Abilities

Required

2–4 years of experience in digital analytics, marketing analytics, or similar roles

Experience with Google Analytics (GA4) and Google Tag Manager (GTM)

Experience building dashboards in Looker Studio or similar visualization tools

Understanding of event-based tracking, conversions, and marketing measurement concepts

Experience QA’ing and troubleshooting tracking implementations

Strong attention to detail and commitment to data accuracy

Ability to manage multiple client priorities and deadlines

Clear communication skills, especially explaining data to non-technical stakeholders

Ability to translate complex and often siloed data into actionable insights

Strongly Preferred

Experience with offline conversion uploads or CRM to ad platform integrations

Familiarity with data layers and basic JavaScript for tagging/debugging

Experience working with paid media or SEO teams in a marketing environment

Exposure to tools like BigQuery, though not required for hands-on use

Bonus Skills & Experience

Experience working in an agency environment

Familiarity with consent management and privacy-aware tracking

Experience with additional BI tools (Tableau, Power BI, etc.)

Basic SQL knowledge for light data validation or exploration

Experience with A/B testing or CRO measurement

Benefits

Marcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment. You’ll have meaningful autonomy, influence how analytics is delivered to clients, and help shape the future of Marcel’s analytics practice.

We value curiosity, craftsmanship, and continuous improvement. If you’re excited about building analytics systems that people can actually trust, and using data to drive smarter decisions, we’d love to hear from you.

• 2–4 years experience in digital or marketing analytics with proficiency in GA4 and Google Tag Manager
• Skilled in building dashboards using Looker Studio or similar tools and troubleshooting tracking implementations
• Strong attention to detail, data accuracy, multitasking, and clear communication with non-technical stakeholders