Area Distributor Manager-VA

Lead the assigned geographic market in the Foodservice Field Sales organization, driving branded market share and profitability in alignment with Kraft Heinz values. Execute all elements of the Foodservice ADM playbook to ensure market success. Develop and implement profitable sales strategies with local distributors, collaborate with brokers and assist operators as needed. Build and maintain strong distributor relationships, supporting local events and initiatives. Drive penetration of high-priority SKUs, focusing on strategic, branded, and profit-oriented products.

Identify and manage a pipeline of high-value sales opportunities, collaborating with the Sales Operations Planning team, Finance and Supply. Own the bottom-up sales planning process for your territory, crafting data-driven proposals based on customer needs and market insights. Lead the full sales cycle—from generating interest to securing commitments and closing deals. Meet and exceed assigned revenue targets. Manage trade budgets related to distributors, as well as business and travel expenses.

Execute quarterly and annual sales and marketing priorities, including new product launches and limited-time offers. Support the Sales Ops & Planning team by accurately forecasting product demand and submitting Volume Submission Forms (VSFs) for new and renewed business. Establish Joint Business Plans (JBP) with distributors, ensuring regular reviews and execution of agreed-upon actions. Support the Order to Cash process by assisting with distributor orders, resolving invoice discrepancies, and managing payment-related issues.

Bachelor's degree in business, marketing, sales, or a related field preferred (or equivalent experience). 1 to 3 years of sales experience, preferably in foodservice, consumer packaged goods (CPG), or a related industry. Prior experience managing distributor relationships and working with foodservice operators in strongly preferred. Experience in direct sales, account management, or business development within the foodservice or hospitality industry is beneficial. Ability to analyze sales data, market trends, and financial reports to make informed business decisions.

Includes the ability to leverage data to track sales performance, plan effectively, and develop winning strategies. Proficiency in building and executing sales plans, including developing joint business plans (JBPs) and forecasting demand. Strong business acumen with the ability to differentiate high-value sales opportunities from less profitable ones. Exceptional verbal and written communication skills, with the ability to present and sell concepts effectively to both internal and external stakeholders.

Strong relationship-building skills, with the ability to foster long-term partnerships with distributors, brokers, operators, and key decision-makers. Experience in collaboration cross-functionally with marketing, supply chain, finance, and sales operations teams. Knowledge of supply chain operations, order-to-cash processes, invoice resolution in a foodservice environment. Understanding of pricing structures, rebates, and contracts in a distributor-based sales model. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook), and CRM tools (e.g., Salesforce).

Ability to adapt selling strategies to virtual platforms (MS Teams, Zoom, Google Meet, FaceTime, etc.). Ability to lift up to 50 pounds when needed. Valid driver's license and ability to meet MVR requirements. Willingness to travel overnight as needed (frequency varies by territory).