Director, Customer Lifecycle Marketing (Open to Remote, Continental U.S.)

Job Description:

We welcome remote candidates based in the continental United States

Please Note: Direct mail strategy experience is required for this role. Candidates should have experience incorporating direct mail into broader customer lifecycle and omnichannel marketing strategies.

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. Merkle is an agency of dentsu.

As Director, Customer Lifecycle Marketing you will join a team of experienced marketers who focus on helping Merkle clients achieve their business goals. You will be a key member of our client account team and will ensure that the programs we execute are based on a deep understanding of our client's business and strategic objectives.

You Will:

Lead the building, development, and delivery of strategic omni-channel marketing plans.

Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.

Develop trusted, long-term relationships with key client contacts and executives.

Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.

Identify key data points and measurements to show the impact of our approach and strategy on the client's business.

You Have:

A Bachelor's Degree. (Required)

Experience leading customer lifecycle marketing strategy engagements and delivering trusted content and recommendations to senior clients. (Required)

8+ years of experience in data-driven marketing, specifically CRM, direct mail, email, and online/offline media strategy. (Required)

5+ years working in an agency or consulting firm.

Knowledge of Braze, Salesforce Marketing Cloud, or similar CRM platforms and the ability to apply that knowledge to strategy and experience planning. (A Plus)

Average 20%-30% travel (contingent on client needs).

The annual salary range for this position is $113,000-$150,000.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Those who live outside a commutable range may be designated as remote, depending on the role and business needs.

#LI-LE1 #LI-MERKLE #LI-REMOTE

Dentsu is committed to providing equal employment opportunities to all applicants and employees.

• Bachelor's degree and 8+ years in data-driven marketing including CRM, direct mail, email, and media strategy.
• Experience leading customer lifecycle marketing strategy and advising senior clients.
• Direct mail strategy experience integrated into omnichannel marketing required.