Personalization & Journey Orchestration Consultant

Position Summary

As a consultant supporting personalization and journey orchestration, you will help clients design, build, test, and optimize real-time, omnichannel customer experiences across B2B and B2C. You will work hands-on in Adobe Journey Optimizer (AJO) and Adobe Target, connecting customer data from CDPs and content from CMS platforms to deliver relevant, timely engagement across email, SMS, push, in-app, and web.

You will collaborate with business and technical teams to translate marketing strategy into practical, high-quality solutions that drive customer and commercial outcomes, and you will help clients stay ahead as the MarTech and AI landscape evolves.

Recruiting for this role ends on January 26, 2027

Work you'll do

As a Personalization and Journey Orchestration Consultant, you will be responsible for:

Designing, configuring, and launching end-to-end B2C and B2B customer journeys in Adobe Journey Optimizer (AJO), including triggers, audiences, actions, messages, and orchestration logic

Building rules, conditional logic, and decisioning to orchestrate multi-step journeys and deliver 1:1 personalization based on customer attributes, behaviors, and real-time events

Configuring AJO channel surfaces for email, SMS, push notification, and in-app messaging, and supporting deliverability practices such as subdomain setup and IP warming

Planning, building, and executing personalization tests in Adobe Target, including A/B, multivariate, and experience targeting activities, and analyzing results to inform optimization recommendations

Integrating customer data from CDPs, such as Adobe Real-Time CDP, Segment, or Tealium, to support unified profiles, audience activation, and cross-channel measurement

Integrating content from CMS platforms, such as Adobe Experience Manager, to enable modular, reusable, and dynamic content across journeys and personalized experiences

Partnering with clients and cross-functional teams to translate business requirements into journey designs, document solutions, and support technical design, implementation, and hand-off to client teams

Exploring, piloting, and recommending new platform capabilities, including emerging AI-driven features, and sharing what you learn with your team and clients

A successful candidate would possess these skills:

A pioneering mindset: curious, adaptable, and energized by learning new platforms, features, and ways of working as the tool landscape evolves

Ability to work independently and collaborate as part of a team

Effective written and verbal communication skills, including the ability to explain technical concepts to business stakeholders

Meticulous attention to detail and quality of work product

Ability to build and sustain professional relationships

Ability to lead small projects or workstreams with increasing independence

Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment

Strong interpersonal skills and professional demeanor

Ability to meet deadlines

Ability to provide clear guidance to others and share knowledge through training and enablement

The team

Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey — AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration.

Qualifications

Required:

3+ years of experience in marketing technology, customer data, personalization, or digital campaign management

2+ years of hands-on implementation experience with Adobe Journey Optimizer (AJO) or a comparable journey orchestration platform, including journeys, triggers, actions, messages, and audiences

Experience designing and executing personalization and journey orchestration for both B2B and B2C use cases

Hands-on experience setting up and running tests in Adobe Target (or a comparable testing and personalization platform), including A/B testing, activities, audiences, and results analysis

Experience integrating data from CDPs (such as Adobe Real-Time CDP, Segment, or Tealium) to support audience activation, profile attributes, and journey triggers, with working knowledge of data models such as XDM

Experience integrating content from CMS platforms (such as Adobe Experience Manager) into personalized experiences and campaigns

Strong understanding of marketing campaign strategy and customer lifecycle, with the ability to translate functional requirements into technical journey designs

Demonstrated curiosity and willingness to learn new platforms and adapt to a changing MarTech landscape

Ability to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve.

Limited immigration sponsorship may be available.

Preferred:

Experience with additional Adobe Experience Cloud products, such as Adobe Experience Platform, Customer Journey Analytics, Adobe Analytics, or Adobe Marketo Engage

Exposure to or experience with real-time decisioning and next-best-action or offer personalization (such as Adobe Journey Optimizer Decisioning, Salesforce, or Pega), including eligibility and prioritization rules.

Experience with other MarTech or CRM platforms, such as Salesforce Marketing Cloud, Salesforce, or Braze

Adobe Certified Expert or Adobe Certified Professional credential in Journey Optimizer, Target, Experience Platform, or a related Adobe Experience Cloud product

Understanding of or experience with AI in marketing, such as AJO decisioning and AI-driven personalization, AJO Experimentation, AEP AI Assistant, or generative AI for content and journey design

Experience with API-first configuration, event-driven integrations, and custom actions in AJO

Familiarity with SQL, JavaScript, or Python, and with cloud data platforms such as Snowflake, Databricks, or major cloud providers

Experience training client teams or mentoring junior team members

Bachelor's degree in Marketing Technology, Information Systems, Computer Science, or a related field

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.

At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $86,700 to $170,900.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

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Deloitte is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to participate in the recruiting process, please direct your inquiries to the Global Call Center (GCC) at USTalentCICInbox@deloitte.com.

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Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas, and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.

Our purpose

Deloitte’s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. Learn more.

Professional development

From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see https://www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Qualified applicants with criminal histories, including arrest or conviction records, will be considered for employment in accordance with the requirements of applicable state and local laws, including the Los Angeles County Fair Chance Ordinance for Employers, City of Los Angeles’s Fair Chance Initiative for Hiring Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act. See notices of various fair chance hiring and ban-the-box laws where available. Fair Chance Hiring and Ban-the-Box Notices | Deloitte US Careers

Requisition code: 373109