Product Line Marketing Manager, CIS SecureSuite and Commercial Membership
About the role
The Product Line Marketing Manager, CIS SecureSuite and Commercial Membership is part of the Sales and Business Services department, which resides on the Marketing and Communications team and reports to the Director of Product and Partner Marketing. As our Product Line Marketing Manager, you will bridge the gap between the technical and go-to-market aspects of product management for our offerings related to CIS SecureSuite and commercial membership.
This is a cross-functional role that collaborates with related Product Managers and Owners, Sales, Member Success, Marketing and Communications, and more. The Product Line Marketing Manager drives the overall success of offerings they are responsible for by owning and delivering the messaging, go-to-market strategy, campaigns and tactic coordination, and sales relationship. You will play a part in a continuous process of sharing inputs and data with the Product teams to aid in product development and strategy.
What You'll Do: Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membership Drive the marketing strategy by driving demand for the product, tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer and market research, and providing analysis and go-to-market plans to stakeholders Collaborate with related Product Managers and Owners on the development of new cybersecurity products
and features Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.) Develop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiation Maintain and expand CIS’s insight into market
segments, user personas, and ideal user and customer profiles for assigned products Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson Travel to events as needed Other tasks and responsibilities as assigned What You'll Need: Bachelor’s degree in Information Technology, Engineering, Business Management, Marketing, or a related field_ 5+ years of product marketing or
product management experience with an emphasis on B2B go-to-market strategies and demonstrable impact on business outcomes Proven track record in managing product lifecycles and delivering successful cybersecurity solutions Ability to work effectively in a cross-functional environment and align diverse teams toward common goals Excellent communication and collaboration skills including written, verbal, and formal presentations Ability to not only consume technical, financial, and business documentation fluidly and quickly, but also retain and articulate information based on research Ability
to associate and articulate the impact of technical capabilities on customer value and outcomes Strong facilitation skills to achieve alignment and clear decision making Ability to prioritize, multi-task, and perform under pressure Strong project management and change management skills Ability to travel as needed Must be authorized to work in the United States It's a Plus if You Have: Marketing campaign experience (content creation, advertising, and demand generation) Expertise with customer relationship management (CRM) and/or marketing automation tools Project management experience or
certification _Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree. At CIS, we are committed to providing an inclusive environment in which the diverse backgrounds, experiences, and views of our employees, members, and customers are valued and respected. It is through this commitment that we are able to work together towards our common mission: to make the connected world a safer place. Compensation Range: $93,300.00 - $163,200.00 Welcome to our employment section.
Here you can view our current job openings and apply for positions online. Can't decide on just one opening? Our online application system allows you to easily apply to additional positions, after creating your profile! CIS takes pride in providing a comprehensive benefits package and supportive work environment.
We offer a competitive total rewards package at the Center for Internet Security: Base salary is determined on a number of factors including, but not limited to, education, experience and skills Health (PPO, EPO, HSA), Dental & Vision Insurance eligibility starting from the first day of hire $500 wellness card for Health Coverage Participants 401(k) with 4% Company Match, vested from the first day of hire Flexible Spending Account (FSA) & Dependent Care Account (DCA) Life Insurance Bonding Leave Paid Volunteering Program Bonus eligibility Paid Time Off (PTO) inclusive of vacation,
personal and sick time Paid Holidays Wellness Program Employee Engagement Activities Professional Development Opportunities Tuition Reimbursement Student Loan PayDown Program Employee Referral program Employee Assistance Program The Center for Internet Security (CIS) makes the connected world a safer place for people, businesses, and governments through our core competencies of collaboration and innovation. We are a community-driven nonprofit responsible for industry-leading best practices for securing IT systems and data.
CIS is also a trusted resource for cyber threat prevention, protection, response, and recovery for U.S. State, Local, Tribal, and Territorial (SLTT) government entities and election offices. CIS has an award-winning reputation for investing in its people (click here to learn more), as well as continuous learning and development. We offer our employees diverse opportunities to expand their impact personally and professionally, in their local communities, and among one another.
Core Leadership Principles drive our employees at every level of the organization, empowering them to be leaders in everything they do. We are a community-driven nonprofit, responsible for the CIS Controls® and CIS Benchmarks™, globally recognized best practices for securing IT systems and data. We lead a global community of IT professionals to continuously evolve these standards and provide products and services to proactively safeguard against emerging threats. Our CIS Hardened Images® provide secure, on-demand, scalable computing environments in the cloud.
CIS is home to the Multi-State Information Sharing and Analysis Center® (MS-ISAC®), the trusted resource for cyber threat prevention, protection, response, and recovery for U.S. State, Local, Tribal, and Territorial government entities, and the Elections Infrastructure Information Sharing and Analysis Center® (EI-ISAC®), which supports the rapidly changing cybersecurity needs of U.S. elections offices.
Minimum requirements
- Bachelor’s degree in IT, Engineering, Business Management, Marketing, or related field
- 5+ years product marketing/management experience with B2B go-to-market focus and proven cybersecurity solutions success
- Strong communication, collaboration, project management skills; authorized to work in the U.S.; ability to travel as needed
This listing was parsed by AI and may not be complete. Check the official posting on CIS's site for the most accurate information.