About the role
Job Summary
The Senior Paid Media Manager is a senior individual contributor responsible for leading and optimizing paid media programs across the full funnel to drive measurable business results. This role owns day-to-day agency partnerships and serves as a subject-matter expert across performance media channels to ensure media investments are effective and efficient. The Senior Paid Media Manager partners closely with Brand, Analytics, Creative, Finance, and external agencies to translate insights into action and continuously improve performance.
Responsibilities
Own and lead full-funnel paid media strategy and execution across Paid Search, Paid Social, Display & Video, ensuring alignment with business objectives and performance goals.
Serve as a subject-matter expert on performance media channels and platforms, guiding channel mix, optimization approaches, and investment recommendations.
Own day-to-day agency partnerships, including prioritization of work, execution quality, optimization planning, and performance accountability.
Monitor and evaluate campaign performance on a regular cadence, translating data into clear insights, implications, and recommended actions.
Manage paid media budgets and forecasts, including spend pacing, channel allocation recommendations, ROI considerations, and financial accuracy.
Drive continuous improvement through test-and-learn initiatives, structured experimentation, and application of performance insights.
Partner with Brand, Creative, and Analytics teams to translate audience insights and consumer behavior into effective media and creative strategies.
Collaborate closely with Analytics to leverage measurement frameworks, attribution approaches, and reporting to inform optimization and investment decisions.
Qualifications
6+ years of experience in performance or paid media, with hands-on ownership across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, and/or Affiliate Marketing.
Demonstrated experience managing agency partners and influencing outcomes without direct authority.
Hands-on experience with major media platforms (e.g., Google Ads, Meta Ads Manager, DV360, The Trade Desk).
Working knowledge of ad tech, analytics, and measurement tools (e.g., Google Marketing Platform, Adobe Analytics, Flashtalking).
Bachelor's degree in Marketing, Business, or a related field required.
Salary Range
The salary range for this position is $99,919 - $125,000. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
About Choice: Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments.
Minimum requirements
- 6+ years in performance or paid media with hands-on experience in Paid Search, Paid Social, Programmatic Display & Video, Metasearch, or Affiliate Marketing
- Proven experience managing agency partners and influencing outcomes without direct authority
- Bachelor's degree in Marketing, Business, or related field; proficiency with major media platforms and ad tech tools
This listing was parsed by AI and may not be complete. Check the official posting on Choice Hotels's site for the most accurate information.